Who are you? Who needs to know? Why should they care? For us to be able to create and position your brand for success, we first need to get to know you, your product or service and your market.
Creative Branding Company
Graphic Evidence branding company, specialists in beautiful brand design, exceptional rebrands and strategic branding. Meticulously managing perceptions through every customer interaction and bringing brands to life.
We help organisations create a clear brand hierarchy that supports business structure and plans for future growth. Once the plan has been agreed we’ll help you create and install your new brand architecture.
Defining a strategy creates an understanding of your brand. It maps a clear direction for the brand design, positioning and future branding activities.
Choosing a brand name that is appropriate, inspiring and available is a vital branding process. The right name will do a lot of work for you, the wrong name will counteract all marketing efforts. Brand naming is a challenging, but we love it!
Setting the standards and providing you and your staff brand guidelines ensures that your brand stays consistent and successful across all formats.
Your brand identity is a main point of recognition for your customers and often their first impression of you. Your identity should therefore be compelling, distinctive and perfectly positioned for success
Branding is a management process far more then a marketing one. As such requires buy-in from leaders and decision makers from the outset. Our branding workshops help define clear strategy, brand positioning, ambitions and group buy-in.
- Company expanded beyond the scope of original brand
- Geographical element within name that no longer applies
- Merger or acquisition
- Bored, want new one
- Name or identity could now associated with something/someone that is bad
- Target new audience
- Diversification of the business
- Brand does not work on new formats and mediums
- Current brand looks outdated