New brand ID for one of the UK's leading independent PR agencies and first ever project agency
London based Launch PR required a brand identity update and refresh, and as Graphic Evidence and Launch PR have enjoyed working together on numerous creative projects for their clients (Tesco, Betty Crocker and BP to name a few) it was great to be brought on-board to work on Launch PR’s own new identity.
Following an extensive conceptual stage and development of the branding, a new corporate identity was unveiled. The Launch PR identity uses the tip of the ‘A’ in ‘Launch’ cut off and angled to imply that it is taking-off/launching, much like the company itself. This fun concept was utilised throughout the branding with the ‘A’ tip applied as a bullet point or arrow to punctuate documents.
We provided Launch PR with brand guidelines and the tools to ensure every touchpoint is consistent across all promotional material, and a range of templated work documents.
Brand Identity Design | Stationery Design | Website Design | WordPress | Brand Guidelines
To accompany the new branding, we designed an engaging and informative website. Stylish and modern, the new content-rich website is on WordPress and complements the new brand. The website promotes the PR projects Launch PR have worked on for leading company’s while also demonstrating their success within the sector.