Lord & Lady Muck

New child safe pony shampoo

Lord & Lady Muck pony shampoos are child-safe shampoos designed to bring the fun into washing dirty ponies. Tested by children on the muckiest ponies, Lord & Lady Muck is formulated to be as natural as possible to ensure little hands are safe and protected.

The producers of Lord & Lady Muck contacted Graphic Evidence and asked us to create an exciting brand and website for the new Lord & Lady Muck products. We had four main considerations to work with; one, it needed to be fun, engaging and interactive for children; two, the branding had to work across a wide array of marketing materials; three, the website had to be CMS with an online store and encourage sales; and four, the safety and technical information for parents had to be clear and concise.

With the new products aimed at a young audience, a brand identity was created using bright colours and bold imagery to ensure that it was appealing to children. The use of the Lord & Lady Muck characters give the brand a fun, loveable image. The colours pink and blue are utilised enabling the products to be attractive to both boys and girls. The new brand identity has been implemented across the website and all marketing materials, creating a strong and instantly recognisable brand.

Brand Strategy | Branding | Exhibition Design | Flyer Design | Promotional Materials | Social Networking Design 


Once a brand identity had been created, the concept was carried across to the website. Built on the WordPress platform, a fun design was created for the responsive website. An animated background features floating bubbles and utilises imagery often associated with bathtime, including rubber ducks and sponges.

The website includes a fun page and gallery for the young audience with a separate page for parents housing technical information. Fully content managed, the website features WooComerce, allowing products to be purchased via the online store and stock levels to be managed.