Branding and Website Design
The brief was to create a completely new brand to represent an international property consultancy based in London.
The first stage was discovery and strategy. Defining positioning, goals and customer profile was critical in ensuring the brand conveyed the right values.
With clear direction agreed naming workshops were undertaken with numerous ideas whittled down and run through our naming criteria test. Those that met the grade were presented to the client, two were chosen and tested further. The outcome was the name Radley Stone. A name that represented core values and conveyed the right message.
With a proud and strong name a brand design that reflected such was required. One design that stood out to our client was the stylish type treatment of the R and S letters. To accompany the brand identity an abstract graphic was created to be used throughout marketing material.
To help promote Radley Stone’s services a content managed website was designed and built. WordPress was chosen for it’s ease of use and content management.
Branding | Company Brand Naming | Strategy | Brand Design | Promotional Material | Advert Design | Stationery Design