Today, every brand has an online presence and a captivating web design is more important than ever before. Great web design must fulfill many requirements: it has to be easy-to-use, intuitive, engaging, and deliver lots of information while promoting your brand attributes.
We’ll take a look at the six most important elements that can turn your web design from “okay” to “great”.
What’s the first thing a website visitor does when they come to your website? Is it easy to understand the next step?
There are six main elements that must be considered when deciding on your web design. The first is navigation, the website elements that allow users to move throughout your website and lead them to the information they are searching for. Buttons, for example, help to point out the actions you’d like your website visitors to do next. Menus and sub-menus guide people to further pages and allow them to learn more about your brand. It is important that each navigation element on your home page leads people towards the end goal – a purchase or a sign-up, rather than distracting them or worse, leading them off your website.
Good example: Graphic Evidence client Thompson Smith and Puxon uses a clear top navigation to help visitors navigate their site.
2. Images and graphics
An image can speak a thousand words. The same principle works in web design. Using the right imagery on your website can help to position your brand and help people connect with it.
Choosing images that showcase your product will help people to relate to it more quickly. Moreover, images create the space for resting your eyes between reading the text while still telling your brand’s story.
Good example: Notice how Launch PR’s web design uses large images to complement the text and bring added structure to the website.
Text is one of the most important elements of design, especially web design. There are multiple typography elements that need to be considered when designing a website. Text will also play an important role in aiding your website’s SEO and ranking higher on search engine result pages.
Great web design uses an easy-to-read font that aligns with the branding of your company. By using different font sizes, colours, line length and line spacing, you can make your brand’s story easily readable. Don’t forget to add paragraphs to improve the readability even further. Furthermore, ensure that you use fonts that are universally available in all computers. And divide the text into shorter blocks for enhanced readability.
Good example: See how Clerkenwell Design Week’s web design uses pink, white and black font to emphasise some parts of the website.
It can be difficult to follow a website’s design that doesn’t have enough space between elements. The space is needed to make sense of your website’s content and to allow the reader to understand the different parts to your business. There are several types of spacing that you need to consider when designing a website.
The most important spacing element is white space – the empty space on a page (also called negative space). It doesn’t have to be white per se, but it needs to create an empty surrounding to other website elements. Padding defines the space that separates one web design element from another. Line spacing provides the space between the lines to make your web text easier to read.
Good example: Clerkenwell Design Week’s web design uses white space to emphasise important content such as logos and images. As we said: white space doesn’t have to be white. In this case, it’s light grey.
A black-and-white web design might appear stylish, but it definitely lacks the character that arises emotion. Often, great web design includes strong colours that work in perfect harmony, creating a consistent web experience.
Using contrasting colours for the text and background will make your website easier to read and follow. Vibrant colours create emotion and catch attention, but you shouldn’t use them too much, otherwise they’ll lose their desired effect.
Good example: Nuveer’s web design uses bright colours throughout to clearly distinguish the sections of the website. Together, they work in harmony to deliver a great user experience and strengthen the brand image.
Web design isn’t only about colourful text and nice images. It needs to serve a purpose, be that to provide your contact details, explain what your services or products are, or to allow customers to purchase. Each and every element on your website must have a clear purpose and be easy to find.
A search box helps users to quickly find what they’re looking for. Underlined and otherwise outlined text usually means that it’s a clickable link. All the menus should be easy to find and contain links/easy click-throughs to relevant pages within your website. Every image you add should tell a story in addition to adding a design element (and be labeled correctly for efficient SEO).
Good example: Scroll up and take a look at Clerkenwell Design Week’s website. Their web design is of high usability and includes the minimal amount of elements while displaying all the important information.
Time for a quick recap!
Here are the six most important elements that make a great web design:
2. Images and graphics